We’re all in this together, so saying “thank you” just makes sense! If you look closely at company performance, you’ll find that there’s a strong correlation between how companies engage with and value their employees. It’s no coincidence that when people feel valued, they give value back. Think about how the current structure in Corporate…
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The Art of Business Transformation – Walking Your Advertising Talk With the Great Resignation, part of the issue is compensation, but an even larger issue is COMPASSION, CARING and EMPLOYEE APPRECIATION. This issue contains the following: An insight on how COVID-19 advertising can succeed or backfire What YOU can do now to close the…
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They are all integral parts to understanding the world through direct OBSERVATION, yet, they have been dismissed at times by those who favor merely quantitative information. When Oliver Sacks first started writing case studies NO ONE in the academic or scientific community would even touch his work. At the time, the world of neuroscience was…
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The Art of Business Transformation – tapping into the power of people When you have a big idea that you know is amazing, you can’t wait to get to it, right? Not so fast. Learn from my mistakes. Remember that fairy tale where a new baby was born, and everyone was invited except for ONE…
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Why should you follow this approach? I’ve been fortunate enough to see change happen – and not – from the inside of organizations. Whether you work for a marketing communications firm, a strategic consultancy or inside an organization, having the opportunity to create change is huge. You’re probably excited and maybe even a little nervous.…
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