Great Leaders Give Back!
Inspiring Leaders Like YOU Make the World A Better Place
This holiday season I’m feeling especially grateful for all of my clients and colleagues. I am honored to know you, to work with you and to support you in all the good things you are doing to make the world a better place.
This issue is 100% devoted to inspiring stories of leaders like you.
First, we have a group of stories about companies giving back to the communities they serve..
Second, here’s a list of GREAT books on marketing, branding and advertising from my wonderful friend and amazing planer, Sarah Plaskitt (former planner from Mother, DDB, Scout, now an entrepreneur). Click here.
I hope these offerings give you as much inspiration as I get from working with all of you.
My very best wishes to you and your loved-ones this holiday season and in the year to come.
Inspiring Leaders Give Back!
Here are a few stories of inspiring leaders giving back to their communities and the world. Enjoy!
How NYC Tech Companies Are Supporting Their Communities
https://www.builtinnyc.com/2020/04/06/tech-companies-giving-back-during-coronavirus-new-york-city
Mint House
William Chinburg- Head of Talent
In what ways is your team giving back to the local community right now?
Coronavirus has impacted nearly every sector of the economy, and as a hotel tech company, our own business has taken a significant hit. At the same time, we recognize that our core product, a tech-enabled boutique hotel, can be put to good use in such chaotic times.
For that reason, we’ve made our rooms available at cost to anyone impacted by the virus, including students stranded due to school shutdowns and traveling professionals who are temporarily displaced.
Everyone is dealing with a different set of circumstances during this crisis, and our hope is that Mint House can help people weather such an uncertain time in their lives.
Guideware Software
What programs does Guidewire Software have to support the local community?
Our community impact program is titled Guidewire Gives Back and encourages local employee engagement with the community with 3 VTO days per year and a matching gift program of up to USD$1000 per year. Guidewire strives to support the communities where our employees live and work with their time, effort, and finances.
35 companies that give back all year long — not just around the holidays
https://www.businessinsider.com/companies-that-give-back
TOMS
What strategy does TOMS use?
Toms was one of the first consumer brands to directly incorporate the social cause marketing strategy into its business model. With its “One for One” campaign, Toms offers one pair of shoes for every pair that a customer buys to a child in need.
Grassroots efforts: https://www.toms.com/us/impact.html
Amazing Brands That Actually Give Back and Do Good
See examples:
https://blog.givingassistant.org/shopping/giving-back/brands-that-give-back/
12 Companies with Amazing Community Support Programs
See examples:
https://www.comparably.com/news/12-companies-with-amazing-community-support-programs/
Uplifting ways that businesses are helping their communities
See examples:
https://blog.yelp.com/businesses/businesses-helping-communities/
50 brands giving back to the community during the COVID-19 pandemic
Sarah’s Book List for Leaders
Do you wish you could talk and think like the great leaders? You can! You are! You will! Here’s a library of resources to reignite your inspiration and help you find that next level of greatness.